#Google ads schedule time zone how to#

It’s not completely new to GA4, as the feature has been available in UA as well. Well, you can create audiences in GA4 and then import them into your Google Ads account to target them with your remarketing campaigns. So, how does this connection help with that? If you’re into Smart Bidding on Google Ads, then this access to more conversion data in GA4 will help the ads platform to optimize the bids, because more data = better training for the AI model.Īs a digital marketer, targeting ads for different types of audiences is very helpful, as it makes it easier for you to make your ads more relevant. It’s cool because you’re working towards the same goal(s) on both platforms. But more than, that you can throw in different Google Ads dimensions and metrics in Explorations for deeper analysis.Īnother cool thing is that once both accounts are linked, you can export your GA4 conversions to Google Ads to be used for your marketing campaigns.

You can view your Google Ads campaigns under the Acquisition report, as well as see new Google Ads dimensions in the User acquisition report. It will also bring a lot of data to your GA4 property to make it easier for you and your colleagues to analyze the data quickly in one place, especially when your colleagues don’t work with Google Ads and its interface can be overwhelming for them. Ready to link both platforms and generate some great insights? Let’s begin! Why Connect Google Ads with GA4Ĭonnecting both accounts means that both products will be sharing data, making it easier for you to see a broader picture of your website visitors that come from Google Ads. Discrepancies Between GA4 and Google Ads.

#Google ads schedule time zone how to#

How to Link GA4 in Google Ads Interface and Import Conversions.How to Link Google Ads to Google Analytics 4.Here’s a quick snapshot of what you will be learning in this post: But before that can happen, it’s important to link Google Ads to Google Analytics 4. Most importantly, GA4 will allow you to share audiences with your Google Ads account to use in your marketing campaigns. It will allow you to compare your conversion numbers on both platforms and see what can cause these discrepancies, among other things. This can help you get more clicks and conversions during these times.GA4 will give you a more holistic overview of what’s happening with people coming from Google Ads, and where are they going after or before converting. Use bid adjustments : Use bid adjustments to increase your bids during high-performance periods when your ads are scheduled to run.Monitor your ad performance data and adjust your scheduling to improve your conversion rates. Test and adjust different scheduling options to see which ones work best for your ad campaigns.This can help ensure that your ads are shown when your target audience is most likely searching for your product or service. Consider time zones : If you're targeting users in different time zones, consider scheduling your ads to run during local business hours in each time zone.Depending on your needs, you can schedule ads at the campaign or the ad group level.

Use Google Ads scheduling : Use the scheduling feature in Google Ads to specify the days and times you want your ads to run.

Use this information to schedule your ads to run during these high-performance periods.

Analyze your ad performance data : Review your ad performance data to identify the times and days of the week when your ads get the most clicks and conversions.